- Mc Wrap Product Launch -
Print (Spanish) "This is the real size of our new Premium Wrap"
Microsite exclusive for the McWrap launch.
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- Café Con Leche Product Launch -
This is a great campaign that launched the very first product with a name in Spanish.
"Café con Leche" Video (Spanish with English subtitles)
Billboards and OOH.
Print
Website "Take over" and Guvera website promo.
Online Game.
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- Rescate 229 -
This concept focuses on the price as the catalyst for rescuing the consumer from the summer heatwave.
We also kept our consumers entertained through social and experiential interactions.
We also kept our consumers entertained through social and experiential interactions.
Print and OOH.
Twitter coupon
Consumers who tweet #rescate229 will receive a reply, which includes a link to the coupon
and an invite to follow our account.
and an invite to follow our account.
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- Oriental Salad -
Print campaign for the launch of the Oriental Salads. This was a task that was approached with humor since our consumer was a little skeptical about mandarins on their salad. This humor was conveyed with a key insight of the Hispanic culture, soccer.
Print (Spanish). Enjoy your salad the same way they do in the other side of the world.
If there are Argentinians in the Mexican National Soccer Team, why can't there be mandarines in your salad?.
If there are Argentinians in the Mexican National Soccer Team, why can't there be mandarines in your salad?.
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- Scholarships -
Print (Spanish). We also want to feed your brain.
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