Presidente Beer

Presidente is a Dominican beer that was launched only in NY, where a large Dominican population resides. With a fun and fresh campaign, we talked to our consumer with a twist of the language by combining Spanish and English in a clever way. This efforts where made only on OOH and coasters due to budget constrictions.

- Presidente beer Launch -

Presidente is a Dominican beer that was launched in New York City, where a large Dominican population resides. With a fun and fresh campaign, we talked to our consumer just the way they talk. The channels we used where OOH and coasters due to budget constrictions.

Posters, billboards and OOH

Coasters

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